Unlimited, multi-channel advocacy for
your brand
Sales-focused product training that frontline teams love to use, executed online and at scale; communicate your value, develop advocates and improve brand performance
Join these forward-thinking companies re-thinking trade advocacy for their brands
Product enablement, unparalleled scale
Connect your brands to all your key retail and hospitality channel partners, simultaneously on one single platform, for mutually beneficial product training
Short, sharp, sales-focused product knowledge, via video, text or both – whatever drives results
Quizzes, badges and leaderboards, thoughtfully designed to maximise engagement
Unlimited lesson engagements, so you can ambitiously scale training with one fixed price
Perfectly timed lesson reviews, to secure knowledge retention and ongoing brand advocacy
Can’t find your channel partners? Connect us, and our team will bring them onboard
No more seeing what sticks
Small Batch Learning removes the uncertainty associated with training key accounts by engaging
frontline teams with effective and consistent product knowledge, delivered via a highly scalable
digital solution
Achieve sales readiness at scale
Reach customer-facing teams anywhere with online training that eliminates the physical and
financial limitations of in-person sessions
Capture (and maintain) mindshare
Keep your products front-of-mind by influencing service staff to recommend what they know
Launch with confidence
Strengthen go-to-market strategies for NPDs, and de-risk your investment by ensuring channel partners are properly engaged
Measure & manage
Use sales and learning data to adjust advocacy programs in-market and improve training outcomes
Invest in mutual success
Foster better trade relationships by maximising sales with a hassle-free training solution
that accommodates everyone's agenda
“I love the way Small Batch Learning approaches training.
By simplifying technical terms and focusing on key product information,
the app makes customer conversations so much easier in my job as a retailer.”
Sharee Senior,
Retail Associate
Our product training toolkit
Dan Bignold
Head of Content
Co-founder & former Editor-in-Chief of DRiNK, Asia's leading bar industry magazine
customer success 1
Four Pillars Distillery
Four Pillars is Australia's number 1 homegrown craft gin, and the fourth best-selling gin in Australia overall. Despite its rapid recent growth, Small Batch Learning managed to 12x Four Pillars' annual training reach in just three months, with over 5,000 Dan Murphy's and BWS retail team members trained on its Rare Dry and Bloody Shiraz gins in the first year. As a result of our training, 97% of learners reported feeling more confident selling Four Pillars, and 81% said they actually sold more Four Pillars. The distillery has since extended its partnership with Small Batch Learning by using the platform to train teams on Bandwagon, its new range of alcohol-free spirits.
Stu Gregor
Co-founder, Four Pillars Distillery
Small Batch Learning has
scaled our training capabilities far beyond what was previously possible.
Reaching retail teams with relevant information is hugely beneficial to our business.
Stu Gregor
Co-founder, Four Pillars Distillery
customer success 2
Bacardi
Bacardi is the world’s largest privately-owned drinks company and the third largest spirits company. Four of its core brands (Bacardí, Grey Goose, Patrón and Bombay Sapphire) signed up to Small Batch Learning in 2022, and after stellar training engagement – the partnership hit 2x its engagement expectation for the first year – the company has extended (and expanded) its subscriptions into 2024. And it’s not just training engagement which has impressed: when analysing sales growth and training data for Bacardi Carta Blanca, the leading stores by growth matched the most highly engaged stores on Small Batch Learning – showing a direct correlation between training and sales.
Finn Healey
Head of Customer Marketing, Bacardi Martini Australia
Small Batch Learning was the platform we spent years searching for to deliver impactful advocacy at scale. Since we’ve been working with the team, we’ve seen incredible results. The platform is simple, easy to maintain and most importantly has become a necessity to ensure staff education and brand engagement is being delivered.
Finn Healey
Head of Customer Marketing, Bacardi Martini Australia
customer success 3
Remy Cointreau
With Remy Martin, Cointreau and a portfolio of globally recognized premium spirits, Remy Cointreau is one of the world’s largest drinks companies. Through its Australian distribution partner Spirits Platform, Remy Cointreau chose Small Batch Learning to train its large-enterprise channel partners on the category-leading triple sec Cointreau, and has now extended its subscription into a second year. Since launch, the brand has reached over 7,000 frontline retail and hospitality team members, with increasing month-on-month engagement. That momentum prompted Spirits Platform to add Cointreau’s portfolio stablemate The Botanist gin, which has also seen compelling engagement to date.
Cristobal de la Rubia
Brand Manager Spirits Platform
When it comes to our flagship brands like Cointreau, Spirits Platform has always emphasized the critical role that engaging channel partner staff with comprehensive product training has on driving growth. Small Batch Learning has become a key solution in helping us deliver successful brand partnerships and underscores our commitment to achieving our brand education objectives.
Cristobal de la Rubia
Brand Manager Spirits Platform