Return on investment is everything for brands, as is understanding where and how their budget is being spent.

That’s why we’re excited to introduce our new Brand Dashboard, giving brand clients total visibility on how their product training (and training spend) is performing.

With real-time data on where, when and how learners are engaging with lessons, brands can now track training impact and optimise their strategy for better results.

Key metrics you can track

• Lesson performance: Monitor completions, quiz scores, and drop-off rates to see how well the training is resonating.
• Learner feedback: Read direct comments from the people taking the training (and selling your product).
• User group & geographic breakdown: Identify which retailers and regions are actively engaging with the training – and which need more support.

Why these insights matter

Frontline retail teams have a huge influence on customer decision-making. More than 50% of alcohol shoppers only partially plan their purchase before entering the store, while 82% say they’re open to recommendations from a knowledgeable retail associate.

Effective training equips store teams to drive sales. But without data, brands can’t measure their training’s impact or make informed decisions.

Small Batch Learning was designed to scale product training in a way that traditional methods – such as face-to-face tastings or directing staff to a brand’s website – can’t. Now, with the Brand Dashboard, brands have the data they need to manage a nationwide training programme effectively.

To assess whether your current training approach delivers the insights you need, consider these questions:

1. Does it track exactly how many staff have been trained to sell your brand?
2. Does it show where these staff are located?
3. Does it confirm which key selling messages have been understood?
4. Does it provide candid feedback (both positive and constructive) from the individuals actually selling your product?

With Small Batch Learning, the answer to all of the above is yes.

Turning insights into action

With detailed training data at their fingertips, brand teams can:

• Boost engagement: If completion rates or quiz scores are low, brands can tweak content to improve effectiveness.
• Enhance messaging: Real-time feedback helps refine sales messaging, ensuring lessons better resonate with the next learner.
• Make data-driven sales & marketing decisions: Understanding their training’s geographic breakdown and user group engagement helps brands better allocate resources for future activations, promotions and key retail partner support.

Maximising ROI through smarter training

The Brand Dashboard gives brands the transparency they need to track return on investment while improving product training for both brands and learners. By providing detailed insights into engagement, brands can refine their training strategies, enhance the learner experience and ultimately drive more sales.

If you’d like to learn more about how our Brand Dashboard and Small Batch Learning’s purpose-built product training LMS can support your brand, click the link below.

Find out more