Dan Murphy’s completes one million lessons on Small Batch Learning

Teams from Australia's premier alcohol retailer have racked up one million lessons on Small Batch, while the wider Endeavour Group including BWS and ALH have now completed two million.

Dan Murphy’s teams have passed the one million milestone for completed lessons on Small Batch Learning.

Not only that, the achievement happened the same week as Endeavour Group as a whole, including teams from BWS and ALH, clocked up two million lessons!

Just love it! Here are some more stats:

Over 6,000 registered Dan Murphy’s users
274 registered Dan Murphy’s stores
1600 active learners in any given month
32 hours of lessons (covering everything from in-store activations to specific product training on wines, beers, spirits and RTDs)
Each Dan’s user has completed nearly 160 lessons each!

The milestone was picked up by Dan Murphy’s MD Agi Pfeiffer-Smith in her weekly comms with the team: “It’s such a cool platform, and a great way for our teams to engage in learning. I encourage all our managers to get your teams involved.”

Agi was interviewing Amanda McPhillips from the Dan Murphy’s L&D team. Here’s Amanda’s take: “The million lesson milestone, and the fact many of our stores have got 100% of their team signed up, is a true testament that they just love the Small Batch style of training. It’s allowed our teams to feel more comfortable talking about and recommending products, and helps them give our customers that great Dan Murphy’s experience.”

It’s such a cool platform, and a great way for our teams to engage in learning

Dan Murphy’s MD Agi Pfeiffer-Smith

To celebrate, Amanda and Agi gave out a bunch of prizes, starting with the lucky learner who completed the actual one millionth lesson – that was Guy Waterbury from Dan Murphy’s Bundaberg. Well played!

There were further individual awards for highly engaged team members Michael Emmett, Sally Smith, Rachael Amy and Mark Goss, plus team awards for the most engaged stores in each Dan Murphy’s State Group:

WA/SA: Bicton
VIC/TAS: Leichhardt
NSW/ASW: Sale
QLD: Brisbane Airport

Congratulations goes out to all the Endeavour teams, including from BWS and ALH, for reaching these huge milestones. We’re so impressed by the team’s long-term engagement with the platform, and their continued eagerness to learn. Bravo!