Small Batch Learning hosted close to 300 product lessons for the world’s top alcoholic beverages in 2024. Our users also left 52,000 lesson ratings on the platform over the past 12 months. 

So we decided it would be fun to do something with the data and list the top brand performers in each drinks category, based on their average lesson ratings.

Here are the winners (together with their average rating) in our inaugural end-of-year Ratings Royalty awards!

• Highest spirits lesson (also highest whisky!) – Glenfiddich Special Edition 12 (4.78 avg rating)
• Highest wine lesson – Tempus Two Lighten Up (4.75 avg rating)
• Highest beer lesson – Stone & Wood Pacific Ale (4.77 avg rating)
• Highest premix lesson – Jameson 4.8% 330ml RTDs (4.83 avg rating)
• Highest rum lesson – Bacardi Carta Blanca (4.77 avg rating)
• Highest tequila lesson – 1800 Blanco (4.74 avg rating)
• Highest liqueur lesson – Aperol (4.77 avg rating)
• Highest gin lesson – Seabourne Coastal Dry (4.74 avg rating)

Couple of things to note:

1. To win, a lesson had to have received at least 100 ratings between Jan 1st 2024 and Dec 15th (more on which below).
2. If you want a benchmark, our all-time average lesson rating across all content categories (product, beverage category and operations training) is 4.67.

That first condition – while strengthening the results with a bigger sample size – was tough on product lessons that hadn’t spent as much time on the platform. So we also decided to name our Emerging Stars – to qualify for these, product lessons had to pass the milestone of at least 50 ratings:

• Highest spirits lesson (also highest rum!) – Bumbu Original (4.79 avg rating)
• Highest wine lesson – Calabria Bélena Pinot Grigio (4.78 avg rating)
• Highest beer lesson – Sapporo Premium (4.89 avg rating)
• Highest premix lesson – Espolon Sparkling RTDs (4.86 avg rating)
• Highest tequila lesson – Patrón Reposado (4.78 avg rating)
• Highest liqueur lesson – Cointreau (4.79 avg rating)
• Highest gin lesson – Hendrick’s (4.95 avg rating)
• Highest whisky lesson – still Glenfiddich Special Edition 12!

Congrats to all of them for building great content that delivered training our learners loved.

If you want to find out more about how to build awesome product training for your brand, check out our Kick-Ass Content blog series, starting here.